...See the real you.

Beauty Wellnes Confidence

“The only haircare brand that has worked for me” — Jaysha
“Latent Beauty saved my hair” — Marcia Bennett
“I'm in love with the COCOA-NUT...no joke” — Kimberley

Haircare... Beard care... Skincare...

LATENT BEAUTY is a Plant-based, Wellness, Beauty brand...creating products that are good to you and good for you.
Our products contain no toxic preservatives, no bulking agents or fillers... and absolutely no harsh chemicals... just the awesome goodness of nature being made convenient for you.

Your Stories

Mellisa Wright @jamanesestylereacts
I never thought I would find a product to restore my PCOS related bald spots... Until I found GREEN GODDESS. It's an amazing product...highly recommend!
Janicea Forrest @jaysha
Latent Beauty's products gave me the confidence to finally wear my natural hair.
Danisher Lampart @_.queen_.b
I don't think I have ever seen my skin dry, since I started using COCOA-NUT. I could be out and about in the snow all day...and still my skin is super glowy and soft. This is a miraculous product!

Delivery is on us!

Get FREE delivery for local orders over $5000 (JMD)

Product Sets

Save 20% with product sets
Purchase the complete Haircare (GREEN GODDESS, GOOD HAIR & ON POINT) or Beard care (BIG BOSS & BIG SHOT) product set, and save 20% on the total price!
Make a skin-vestment you'll forever be proud of.

Delivery

We deliver to all corners of Jamaica... via bearer, Knutsford express or Zipmail. International shipping is also available for the USA, Canada and parts of the Caribbean.